Hashtags are a powerful tool not only for marketers but anyone who wants to get their content in front of a wider audience. Utilizing hashtags on your Instagram posts can help you attract more followers, reach out to your target audiences, and increase engagement. But it’s not just the quantity of hashtags that influence these factors, it’s also the quality. This is why it’s important to understand what hashtags are and how to choose and use the best home decor hashtags.
Hashtags were first introduced on Twitter as a way of making it easier for users to find relevant information and contribute to a conversation. They quickly gained popularity on Instagram and are now one of the main features of this social networking platform.
Instagram users add nearly 100 million posts per day. This makes it a challenge for the platform to show the right content to the relevant people.
Hashtags simplify this by making it easier for posts to reach people who are most interested in that type of content. Consequently, they are one of the most efficient Instagram features you can use to grow your profile.
Hashtags are basically a sorting mechanism. They determine the reach of your posts and how discoverable they are. A hashtag is a combination of the # symbol followed by letters, numbers, and/or emojis. They are clickable and any user who clicks on them will be taken to an Instagram hashtag search page where they will see all the posts tagged with that specific hashtag.
Instagram hashtags are more popular than ever, and they sure aren’t going anywhere! The social media platform has gone through a lot of changes over the years, including new features and third-party tools, but one thing remained the same – the importance of a strong hashtag strategy.
Over the years, the average number of hashtags used by influencers, bloggers, and brands has almost quadrupled. Everyone leverages hashtags these days because posts that contain hashtags have been proven to get more engagement. So you should be using them too! And this is especially true for smaller accounts that need to increase their audience organically.
To find the best interior design hashtags, you’ll need to do a little bit of research:
- Study your competitors. Start by analyzing your competitors’ Instagram accounts. Make note of which hashtags they use as well as how many they use in each of their posts.
- Use hashtag tracking tools. You can find relevant hashtags using tools such as Hashtagify.me that will give you insight into the overall or recent popularity of a hashtag as well as future trends.
- Search which hashtags are trending. There are also tools that can generate trending hashtag suggestions based on the content you share. One such tool is the RiteTag app that can provide you with a detailed analysis of each of the hashtags.
Some of the most popular hashtags for home decor include:
Despite the jokes on the overuse of hashtags, when used properly, they are an integral part of any social media strategy. Whether you’re new to Instagram or simply wish to attract more followers, hashtags are the surefire way for you to get your content out there. But remember – the quality of your hashtags is equally as (if not more) important as their quantity.